Hiển thị các bài đăng có nhãn Market entry into Vietnam. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Market entry into Vietnam. Hiển thị tất cả bài đăng

Thứ Hai, 21 tháng 11, 2016

Japanese investors ready to pour $2 bln into Vietnam’s real estate market

Property firms are confident of the growth fundamentals in Vietnam.
Japanese real estate companies are looking outside the domestic market for a potential investment destination, and Vietnam is looking like an ideal candidate with annual returns of up to 20-25 percent.


Japanese companies are planning combined investment of up to $2 billion in the Southeast Asian country, said Than Thanh Vu, president of a merger and acquisition consulting company.

A large number of Japanese groups, including Sumitomo, Sanyo Homes, Daiwa House, Aeon and Toshin, are searching for large scale mixed-use developments comprising apartments, serviced apartments, retail and office space in major cities like Hanoi and Ho Chi Minh City, Vu said, citing the $100 million office building project funded by Sumitomo as an example.

Investor interest is being fueled by Vietnam’s economic growth, which has on average been above 5 percent since 1999, Vu continued.

There are other factors driving the inflow of Japanese investment into Vietnam’s property sector. Japanese investors want to tap into the potential of Vietnam’s growing population which will lead to a rapidly expanding demand for real estate. With their domestic market shrinking as population is aging rapidly, Japanese companies are increasingly looking at Vietnam as a promising market.

Japanese investors are entering the local market through mergers and acquisitions, Vu said, explaining that as long-term investors, Japanese companies prefer acquiring stakes in local property developers gradually over time so that they can gain a better understanding of the local market. Mergers and acquisitions also allow foreign investors to quickly gain a foothold without going through the massive amount of complicated paperwork involved in the real estate sector.

Industry experts forecast a surge in mergers and acquisitions (M&As) in the real estate inHanoi and Ho Chi Minh City.

“Japanese companies are financially strong and vastly experienced in property developments, so it will be easy for them to take the projects at some of the most sought-after locations from local developers,” said Vu, adding that given extremely low interest rates and limited economic growth in Japan, these investors are sitting on huge cash piles and have little option but to invest overseas.

Japanese investors have just laid their eyes on Vietnam’s real estate market, said Masataka Sam Yoshida, chief executive of Tokyo-based Recof, which is mainly involved in M&A consulting.

In the past, Japanese companies were very cautious about making real estate deals in Vietnam due to the high risk of speculation, lack of transparency and information, Masataka explained.

But things have changed, he said.

One of Japan's largest builders, Kajima Corporation, has formed a joint venture with Indochina Capital to channel funds worth $1 billion into property developments in Vietnam over the next 10 years. The 50:50 partnership has plans to acquire several local projects in the pipeline.

Vietnam is currently viewed among the top markets in Asia for foreign direct investment, said Keisuke Koshijima, market development executive at Kajima, adding that the company has identified the Southeast Asian country as the next key driver for its growing business in the region.

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Thứ Hai, 19 tháng 9, 2016

Korea Convenience Store Chain Presented in Vietnam

In September 2016, the two first Ilahui stores in Vietnam have opened in Hanoi and Ho Chi Minh City (HCMC) in the form of franchise.

According to Ilahui brand manager in Vietnam, in the fourth quarter of 2016, this brand will expand to 6 – 8 stores to serve the needs of customers both throughout the country. In the next 5 years, Ilahui will have at least 200 stores spreading across the provinces of Vietnam.
With the advantages of products and prices are updated, diverse in types and designs with elegant shopping space, the company expects this will be a new business model with strong penetration step intoVietnam retail market.
According to Nielsen Vietnam – a market research firm, among 93 million people of Vietnam, there are nearly 60% of the population are under 35 years old. The income of this class has also increased from 433 USD per person per year (in 2000) to 2,111 USD per person per year (in 2015). Vietnamese consumers also have demand to enjoy new and quality shopping experiences.
That is the reason leading to the explosion of the Vietnam retail market in recent years, especially the chain of convenience stores, which significantly including Family Mart, MiniStop, B’s Mart, Circle K, Shop & Go, Vinmart Plus and 7-Eleven… Now we have Ilahui – convenience store chain specializing in Korean style utilities items and fashion accessories in Hanoi and HCMC.
Ilahui strengths are Korean style utility items and fashion accessories, which are interested by Vietnam young people. With more than 3,000 products; 20,000 -25,000 products on shelves at a price from 10,000 VND; 100 new products every month with all types from men/women fashion, accessories, toys, stationery, home appliances, electronic accessories, cosmetics… bringing to customers many choices in terms of models and pricing. Besides, the new trends, fashion accessories that are favored by Korean idols will be updated quickly in Ilahui.
Besides customers are young people aged 15 – 35 years old, Ilahui also owns large numbers of customers over 35 years old who have modern spending habits, preferred the products with good designs and competitive price… All of them have created competitive advantage for Ilahui comparing with other convenience stores chain in the market.
Furthermore, Ilahui also target the personality of today’s youth through creating new style of shopping experience with simply but modern decorated space. The fashion accessories and cosmetics products are packaged in cute and colorful packaging. The number of products is a lot but they are sorted neatly on wooden shelves.
According to representative of Ilahui Vietnam, the Vietnam retail market is booming and the competition will become fiercer. High success rate along with the increasing openness of the market have led the franchise to become the investment plan that is interested by a lot of young Vietnamese people.
Ilahui is the convenience stores chain specializing in Korean style fashion accessories, which is expanding very fast in Asia with more than 500 stores within a year. Despite many challenges but with the advantages in product, distinct market segments and new shopping style, Ilahui is believed to have steady steps to conquer Vietnamese customers.